Frequently Asked Questions

The Frequently Asked Questions has been sub-divided in the folloing sections.



  • Q. What exactly is Pashmina?
    A: In despite of all the fancy stories, let us see the explanation from the official organization for wildlife: FWS (U.S. Fish & Wildlife Service): "Pashmina is the local name in India for the cashmere goat. Recently, this name is attributed to not only the source animal, but to the fiber and the actual shawl itself. Pashmina shawl has become extremely popular in the fashion world since publicity about the illegality of shahtoosh ended most overt shahtoosh sales."
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    Q. What's the difference between shahtoosh, shamina, pashmina (cashmere), merino wool, alpaca, and mohair?
    A. Let us compare these woolen products from their sources and fiber diameters:

    • Shahtoosh: downy undercoat from Tibetan antelope (or chiru) (Pantholops hodgsonii); between 10 and 12 microns
    • Cashmere: downy undercoat from goats (Capra hircus); between 12 and 21 microns
    • Shamina: finer and softer cashmere fibers; may be less than 14 microns
    • Merino wool: fleece from a breed of sheep (Ovis aries); between 18 and 24 microns
    • Alpaca: hair from llama; between 17 and 28 microns
    • Mohair: fleece from Angora goat; kid fleece is 22 to 27 microns; adults, over 40 microns
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    Q. What is cashmere is it kind of tiny wool?
    A. Cashmere is not just a kind of tiny wool, it is not wool at all. Cashmere comes from goats living in the high and dry plateaus surrounding the Gobi Desert of Mongolia and China. Exposed to the most extreme environmental elements of altitude and cold, the goats grow a downy undercoat of soft hair beneath their coarse exterior coat, those hairs are extremely sleek, soft, warm and silky, they are called Cashmere.
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    Q. Why is cashmere usually so expensive?
    A. Cashmere, the very word evokes images of luxury, warmth and softness. The ultra-fine fiber from the undercoat of the Cashmere (or Kashmir) goat, is indeed a premium fiber - one that generally costs a good deal more than mere sheep's wool.

    Cashmere is the highest class of all natural fiber, warmer, softer, and lighter than all the rest. A goat only produces about 1.76 oz (50 grams) of washed cashmere each year. A woman's sweater usually weighs 5.29 to 10.58 oz (150 to 300 grams). That's the cashmere from 3 to 6 goats! Furthermore, garment production requires more than 20 separate processes, special equipment, and a lot of labor.
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    Q. I saw Pashmina shawls sold just for $9.9 by some individual sellers elsewhere, and the seller claims that it is 100% cashmere, could this be true?
    A. Currently there are a lot FAKE Pashmina shawls are sold as real Pashmina shawls over Internet. The current prices for those fake Pashmina shawls are from $9 to $49.

    Those fake Pashmina shawls are usually made of 100% mercerized wool, some of them are made of acrylic (a kind of synthetic fiber), that is why they could make it so cheap (this price can not even cover the cost for a real cashmere shawl).

    Be a smarter cashmere shopper! Those fake Pashmina shawls are actually sold just for $1 or $2 in the market of Asian countries. Do not be fooled! Do not pay for those worthless fake things, do not encourage the liars by doing business with them!

    We assure you of 100% pure Pashmina shawls, so pay no heed to cheaters!
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    Q. Where can I get the information for cashmere from a non-commercial source?
    A. Fortunately there are many non-profit organizations working to promote the use of genuine cashmere products and to protect the interests of manufacturers, retailers and consumers of these products. Please check Cashmere and Camel Hair Manufacturers Institute (CCMI).
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    Q. What is Shahtoosh? Do you sell Shahtoosh?
    A. Shahtoosh (aka Shah tush) is the shawl made from the hair of the Tibetan antelope, which is a kind of endangered species. We do not carry any Shahtoosh. It is illegal to import, sell, or buy Shahtoosh in U.S. and other 150 countries which signed CITES (The Convention on International Trade in Endangered Species of Wild Fauna and Flora) Treaty.

    However we do carry something looks and feels like a shahtoosh but, happily, does not require the killing of up to five chirus to make one. Please check out our Pashmina shawls, it is made of 100% finest cashmere, very soft with the natural shine of fine cashmere. It also features a Shahtoosh type fringe. Our Pashmina shawls are available in over 100 colors for you to choose.
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    Q. Do your carpets provide any insulation & comfort?
    Carpet provides an added measure of warmth and insulation with its millions of fibers and places between them to hold warmth or to insulate against extreme heat or cold. It's warmer to sit on or work on, providing more stable temperatures for foot and leg comfort near the floor. In colder climates or seasons, it retains warm air longer, an important benefit in our energy-conscious world. In warm climates, it also insulates against invasive heat.

    When the insulation value is important, the carpet's label may offer an "R-value," and a cushion label may offer one, as well. When the carpet R-value is not available, CRI suggests multiplying the total carpet thickness measured in inches by a factor of 2.6 to approximate the carpet's R-value. The R-values are additive for any combination of materials. For example, a combination of carpet with an R-value of 1.3 and a prime polyurethane cushion with an R-value of 1.6 will yield an overall R-value of 2.9.
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    Q. What protection does your carpets provide against safety from Slip/Fall?
    Especially for small children, seniors, and generally the entire family, safety in the home is a primary focus. We seek a stable, non-slick walking surface that prevents slips and falls and for the time when someone does trip, a surface that protects from bruises and other injuries. Carpet is great for cushioning our foot steps, minimizing slips and minimizing injuries from falls. It's hard to watch a toddler take his first steps on a cold hard floor. Carpet's softness and cushioning nature is ideal for family activity - whether it is the first steps of a toddler, the slow steps of the grandparent, or the fast action of the mother or teen-ager.
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    Q. What are the sound reduction qualities of your carpets?
    Carpet is as Easy on Your Ears as Your Feet
    With the introduction of computers, speaker telephones, big screen TV's and video games, our homes have become a lot noisier. Fortunately, the solution to this problem of airborne sounds can be found right below our feet -- carpet.

    Carpet not only serves as a beautiful floor covering, it also provides sound insulation. Additionally, carpet creates an aesthetic ambiance conducive to lowered voices and heightened privacy. The sound-reducing qualities of carpet include.

    1. Carpet absorbs sound
    Recently, home builders have moved towards reshaping the home by combining all of the living area rooms into one big, open space. This layout promotes the family togetherness, but also creates a noisy atmosphere. With the addition of carpet, sound is absorbed rather than bounced off the floor and back onto the walls and furniture. Results from tests show that there is a pronounced "hush" in carpeted rooms.

    2. Carpet and cushion reduces noise better
    Carpet serves as an effective noise-reducer because it absorbs the sound of foot traffic within the home. These results are even more pronounced with the addition of carpet cushion. Research shows that properly specified carpet and cushion combinations produce better noise-reduction than carpet alone. Carpet cushion also increases comfort and ergonomic qualities, adds insulation, and extends the life of your carpet by protecting it against wear and tear.

    The CRI "Residential Carpet Installation Standard, CRI 105" calls for carpet cushion that is both firm and resilient and no more than 7/16 of an inch thick. Under the thinner carpet styles, such as some Berbers, use an even thinner cushion - maximum 3/8".

    3. Carpet and cushion insulate between floors
    Carpet works as a sound barrier between floors by helping to block sound transmission to rooms below. Carpet and carpet cushion are especially effective in masking the "hollow" sound from foot traffic often associated with staircases. Specific noise reduction data can be obtained from CRI.
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    Q. What safety do your carpets provide for Seniors?
    Well known for its ability to provide warmth and style to a room, absorb unwanted noise, and provide firm traction, our carpets are continuing to gain a reputation as the floor covering of choice for senior adults and their families.

    1. Safety is tops

    Safety is a top consideration for seniors, who seek a stable, non-slick walking surface that protects them from "slip and fall" accidents. Carpeted surfaces are significantly more effective at preventing slips and falls than hard, smooth surfaces.

    Maintaining balance, a consideration for individuals who use braces, a cane or a walker, can be less difficult with low pile carpet combined with an extra firm cushion. CRI also recommends securely fastening carpet and rugs to provide firmer footing.

    Carpet can also reduce or eliminate reflected glare, minimizing disorientation, and can reduce leg fatigue associated with walking or standing on hard surfaces.

    2. Healing colors

    Studies have shown that color has psychological affects on moods. With this in mind, blues, greens, teal, mauve, coral, peach and warm neutrals are often chosen for their soothing effects. Avoid "hot" tones such as red, which may raise blood pressures for some, and yellow, which may cause nausea and anxiety to someone that already is not feeling well.

    Color also plays a significant role with Alzheimer's patients. According to the Alzheimer's Association, patients remember colors better than numbers; therefore, color in carpet can provide a memory link and better help to orient a person to a specific room or area.

    3. Acoustics - It's quieter

    Privacy and unwanted noise can sometimes challenge senior parents, who appreciate their independence and may not be used to the noise levels created by visiting family members.

    Carpet's ability to absorb airborne sound, reduce surface noise ("footfall noises"), and block sound transmission from floor to floor is well known. Carpet with an attached or separate cushion is the most effective way to control noise and minimize sound indoors.

    4. Comfort - Warm your ankles

    Seniors whose feet and ankles are susceptible to temperature changes, will stay warmer on carpet due to its natural insulating properties. The surface temperature of carpet is substantially higher than that of hard surfaces due to its pile construction that acts as an efficient thermal insulator.
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    Q. How to store Pashmina / Silk Pashmina shawls etc.?
    Before storing your precious cashmere garments in basements or attics, check carefully for leaks, dampness and sunlight.

    Fold clothes or pack them neatly in tissue paper or plastic bag and store them in closet away from light, dust and dampness.

    Cleaning before storage is recommended, as fresh stains that may not yet be visible will oxidize and become fixed during storage, they may also be the food for moths. Moths have a discerning palate, they feast only on natural fabrics. Mothballs (naphthalene) and cedar chips are standard protection from moth infestation of woolens.

    To store a pure cashmere sweater during summer, the most important thing is to keep moisture away, so please do not store cashmere in a damp place. A well-sealed plastic storage box (available in most stores) is good enough (a see-through one is better as you can notice that if there is any moisture inside). Make sure the box is dry before you put sweaters in.

    To keep the moth away, the first important thing is to make sure that the sweater is clean before long-time storage. Pay close attention to any food stains as moths are particularly attracted to our normal food proteins and cooking oils. Those mothproofing products are helpful, or simply spray some perfume on a piece of paper and put the paper next to your sweater inside the box.
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